7th International Conference on Information and Communication Technology for Competitive Strategies (ICTCS-2022) will be held at Chandigarh, India - 9th - 10th December.
Authors - Pradnya Vishwas Chitrao, Pravin Kumar Bhoyar, Rajiv Divekar, Mukesh Singh Abstract - The aim of this study is to investigate the impact of green marketing on consumer procurement in India and decision-making. Green marketing is proactive via action in the consumer world, which means that consumers are more knowledgeable and more ecologically sensitive of all the marks and their perceived quality. So companies are also studying the many ways to connect with customers in order to retain consumers loyal for a long period via green management. The study aimed at assessing and how businesses can compete with the effect of green marketing on consumer buying behaviour. How might demand be increased via green efforts and what are the challenges that green companies are facing? The results thus indicate that companies must reinforce their relationship to green customers and that factors such as quality and price are more important than environmental liability.
